Consent management is officially the name of the game. Getting it, storing it, proving it and letting go of it is key to gaining consumer trust now, and for the foreseeable future. Privacy concerns have never been more top of…

There’s a reason why we have been talking about a resurgence in contextual advertising. Years ago, when the industry began to collaborate in earnest to combat brand safety, fraudulent inventory and other emerging challenges, there was serious talk of moving…

Focused and Revitalized for 2021  Following a roller coaster year of uncertainty, IAB Canada continues to work with alternative models to deliver consistency and value to our members and the industry at large. Part of our efforts in 2021 are…

Progress on Possible Solutions  The industry faces an uncertain future as the third-party cookie, a means to intimately track consumer activity and return on investment, makes its exit. With the death of the long depended on identifier just around the…

A Deep Dive into IOS and Android User Profiles  IAB Canada kicked off the year with a stellar event hosted by the Western Council that explored how Location-Based Marketing Affects Mobile Driven Revenues and advancements within the space.   Keynote speaker, …

Understanding Canada’s Multicultural Opportunity in 2021 and Beyond  The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in 5 Canadians are ethnic…

As Project Rearc continues to make strides towards developing long-term industry solutions for the impending death of the cookie, the need for all industry stakeholders to work together has never been greater.   The benefits of an open eco-system with a …

Why it’s Time to Adopt VAST 4.2  IAB Canada sits on the frontlines of ad delivery complaint reports and in recent months, we have seen an uptick. It’s time for video ad stakeholders to update their stacks by implementing the…

As we kick off the new year with a fresh slate of exciting topics to be covered across our 2021 event line up, we have been reflecting on how important it is to stand by our commitment to support a…

An Update on Privacy, Marketing to Kids, Local Media and Elections  Privacy  IAB Canada, as a part of the Business Privacy Group, concluded a series of meetings with representatives from ISI (formerly ISED) to review and discuss the newly proposed…

Ground-breaking Research from Dr. Sy Banerjee  The IAB Canada community continues to be drawn to the subject of location-based advertising. We’ve been tracking the growth of this exciting sector over the past few years and for good reason. With so…

Open Measurement SDK Scope Now Includes Web Video The Open Measurement SDK is a widely adopted solution from IAB Tech Lab that provides a single, consistent, scalable, and accurate measurement of Impressions and Viewability for web video. IAB Tech Lab…