Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…
Read MoreSix-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…
Read MoreCatch the replay of your favourite IAB Canada events on our brand new IAB Canada On-Demand section. You now have the chance to listen to what top companies have to say about the latest topics in the digital marketing…
Read MoreOver the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals. As we continue to prioritize supporting talent in the industry, we are in the process of conducting…
Read MoreSince 2014, IAB Canada has been conducting an invaluable piece of research to assist top Canadian digital media sellers in benchmarking their performance with the buy-side. Over the years, this study has focused on fostering better relationships with advertising agencies…
Read MoreEarlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement. The recording…
Read MoreFollowing IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the group has developed a rapid response with the release of…
Read MoreIAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…
Read MoreEveryone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…
Read MoreSince 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report serves to assess the Charter’s impact on signatory organizations. Key…
Read MoreSummer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands on the wheel. As discussed at our State of the…
Read MoreSonia Carreno, President of IAB Canada and member of the Cannes Young Lion Advisory Board was on the ground at the Cannes Lions 70th Festival of Creativity. ICYMI – here’s a fascinating story of the transformation of the iconic Barbie…
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