Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement. The recording…
Read MoreFollowing IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the group has developed a rapid response with the release of…
Read MoreIAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…
Read MoreEveryone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…
Read MoreSince 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report serves to assess the Charter’s impact on signatory organizations. Key…
Read MoreSummer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands on the wheel. As discussed at our State of the…
Read MoreSonia Carreno, President of IAB Canada and member of the Cannes Young Lion Advisory Board was on the ground at the Cannes Lions 70th Festival of Creativity.ICYMI – here’s a fascinating story of the transformation of the iconic Barbie dollIn…
Read MoreIAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed up with the Amazon Ads team to see how they…
Read MoreIAB Canada announced the release of the Canadian Digital Media Directory at last week’s State of the Nation event. The directory was developed as part of IAB Canada’s ongoing commitment to supporting domestic media and serves to provide comprehensive access…
Read MoreIAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…
Read MoreLast week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of the most pressing challenges and opportunities facing our industry. One…
Read MoreOn the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in preparation for cookie deprecation. With no major changes expected to…
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