Archives – IAB Global Research
Find here our library of archived IAB Global Research
Read MorePodcast Trends in Canada – Triton Digital
Podcasting has proven to be an engaging and powerful medium for storytelling and conversations, as well as news and entertainment. Listening continues to rise, as does the selection of content and the different ways we can listen to it. Triton…
Read MoreIAB Canada Internet Advertising Revenue Reports
The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are considered the most accurate measurement of Canadian interactive advertising revenues.
Read MoreIAB Canada Media Inflation 2022 Report
After years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced through industry studies and IAB Canada Barometer reporting and survey responses…
Read MoreIndustry Case Studies
The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the…
Read MoreCovid-19 Impact on Digital Investment Report
As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators,…
Read MoreIAB Global 2018 Live Video Streaming Trends: Consumer Experiences/Attitudes – by Country & Canada
Released June 13, 2018, IAB Global Research shows that 67% of consumers worldwide have live streamed video & more than half of them prefer free, ad-supported experiences over other options.…
Read MoreIAB Global & Canada Perspective of Mobile App vs Web Consumer Experience – 2017
RELEASED IN JUNE 2017, IAB Global Research Shows 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile. The Mobile Web…
Read MoreMoat Releases Custom Canadian Publisher Group Benchmarks for Q1 ‘2017
From Moat’s “Attention Economy-Canada Deep Dive” Report, presented in partnership with IAB Canada at the Business of Digital SON Conference, May 31 ’2017 in Toronto. Contents – Consumer time spent online in Canada is growing, along with digital ad spend.…
Read MoreIAB Barometer Member Survey Reports
As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues and data that directly impacts the Canadian marketplace.
Read MoreCanadian Media Usage Trends (CMUST)
Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and French Canada basis.
Read MoreCross-Media Optimization Studies (CMOST)
IAB Canada's Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital).
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