A reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in these…
Read MoreWe were recently asked by AAM to reflect on what lessons IAB Canada and its members learned last year and what marketers could look forward to in the coming months. Following are some of our responses with some additional commentary.To…
Read MoreDear IAB Canada Members,In 2022, IAB Canada reported that industry was an estimated $12.3B strong. With the pandemic almost behind us, many stakeholders began reporting early signs of recovery and even hinting towards a healthy rate of growth. With demand…
Read MoreA Conversation with Amazon Ads.Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to sit…
Read MoreWritten by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreWhile 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
Read MoreLooking into the New Year with Samsung AdsOne of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the top…
Read MoreCookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
Read MoreThe role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time of major uncertainty. While we have seen a collective cry…
Read MoreThe industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual offerings and get into the Seller Defined Audiences (SDA) mind…
Read MoreA DEI Working Group Discussion This week we gathered some of the strongest minds and voices from our DEI Working Group to lead a compelling discussion on Diversity, Equity and Inclusion: Celebrating the Diverse Voices Across Canada. Mike Fragomeni and Rahul…
Read MoreThis week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar year, the term has clearly expanded its meaning. The industry…
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