A note from IAB Canada President, Sonia Carreno Last week, the Canadian Chamber of Commerce hosted the Canada 360 Economic Summit. The annual event delves into the current state of the Canadian economy and focuses on issues like business and…
Read MoreA guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…
Read MoreWe are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to see some familiar faces for two great nights designed to…
Read MoreEdelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a full-blown trust crisis. Add to that the overall vibe at…
Read MoreAn interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale.Last week the Office of the Privacy Commissioner of Canada…
Read MoreEarlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy enhancing…
Read MoreElon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
Read MoreA reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in these…
Read MoreWe were recently asked by AAM to reflect on what lessons IAB Canada and its members learned last year and what marketers could look forward to in the coming months. Following are some of our responses with some additional commentary.To…
Read MoreDear IAB Canada Members,In 2022, IAB Canada reported that industry was an estimated $12.3B strong. With the pandemic almost behind us, many stakeholders began reporting early signs of recovery and even hinting towards a healthy rate of growth. With demand…
Read MoreA Conversation with Amazon Ads.Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to sit…
Read MoreWritten by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
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