Privacy continues to shape the future of digital advertising in Canada and around the world. On the heels of GDPR in the EU, the newly tabled revisions to privacy legislation in Canada are designed to hold Canadian businesses to higher…

Last year, as part of iOS 14 and iPadOS 14, Apple launched a number of important privacy features intended to help users make more informed decisions about their data. App Tracking Transparency (ATT) requires apps to get user consent before…

Certain to disrupt the audio advertising and social media landscape, Clubhouse launched late 2020 and has seen impressive growth and adoption over just a few months. The invite-only audience ramp up created a demand-frenzy while allowing early influencers to establish…

IAB Tech Lab continues to forge ahead with solid progress on the Rearc front. The two core working groups – Addressability and Accountability, are getting close to their v1 releases as we approach the IAB Annual Leadership Summit. Discussions continue…

Brand Safety has been in the spotlight again recently. Concerns over inadvertently landing alongside misinformation over the past intense weeks and months have accelerated actions by media companies to batten down the hatches and protect their environmental integrity.  A significant…

Consent management is officially the name of the game. Getting it, storing it, proving it and letting go of it is key to gaining consumer trust now, and for the foreseeable future. Privacy concerns have never been more top of…

There’s a reason why we have been talking about a resurgence in contextual advertising. Years ago, when the industry began to collaborate in earnest to combat brand safety, fraudulent inventory and other emerging challenges, there was serious talk of moving…

Focused and Revitalized for 2021  Following a roller coaster year of uncertainty, IAB Canada continues to work with alternative models to deliver consistency and value to our members and the industry at large. Part of our efforts in 2021 are…

Progress on Possible Solutions  The industry faces an uncertain future as the third-party cookie, a means to intimately track consumer activity and return on investment, makes its exit. With the death of the long depended on identifier just around the…

A Deep Dive into IOS and Android User Profiles  IAB Canada kicked off the year with a stellar event hosted by the Western Council that explored how Location-Based Marketing Affects Mobile Driven Revenues and advancements within the space.   Keynote speaker, …

Understanding Canada’s Multicultural Opportunity in 2021 and Beyond  The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in 5 Canadians are ethnic…