IAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 à Web event in Montreal with the Quebec Council. Industry…
Read MoreWritten by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers came together to discuss the emerging technologies that are fueling…
Read MoreCalifornia Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…
Read MoreThis month our hearts were broken by the loss a beloved colleague and industry leader. Peter Vaz courageously faced almost two years of aggressive ALS and continued to emit positivity, commitment and inspiration to his peers. Peter was a longstanding…
Read MoreThe CCPA Compliance Framework was developed by the IAB Privacy and Compliance Unit, which over four months brought together more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology companies, and law firms to…
Read MoreLast week, the IAB Tech Lab held an important summit in San Francisco where top thought leaders and innovators from the digital advertising ecosystem gathered to discuss the current state of affairs and our path moving forward. It was a…
Read MoreMIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…
Read MoreNews this week from the Office of the Privacy Commissioner Canada (OPC) marks a big win for industry. Following a lengthy consultation on transfers of personal information for processing, the OPC announced that its guidelines for processing personal data across…
Read MoreAs discussed at length with Elections Canada and the IAB Canada member base, the repercussions of the C-76 amendment to the Canada Elections Act has proven to be problematic at best to the digital advertising industry and in some cases…
Read MoreIAB Canada is pleased to announce its partnership with The Canadian Press to create a database that will help digital advertisers comply with new election-related rules and enhance the integrity of Canada’s online ad space. The partnership was formed in…
Read MoreLast week IAB Europe and IAB Tech Lab released the latest version of the Transparency Consent Framework 2.0 (TCF) which has been developed to facilitate compliance of the GDPR for the digital advertising industry. TCF v2.0 continues to work to…
Read MorePerhaps the biggest pain point in the newly amended Elections Canada Act, is the requirement to register not only political advertising but also any campaign-related issue ads. Issue ads are defined quite broadly as the transmission of a message to…
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