IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on…
Read MoreIAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of Councils & Committees, making for an exciting group of digital…
Read MoreHelp Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…
Read MoreIAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 à Web event in Montreal with the Quebec Council. Industry…
Read MoreWritten by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers came together to discuss the emerging technologies that are fueling…
Read MoreCalifornia Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…
Read MoreThis month our hearts were broken by the loss a beloved colleague and industry leader. Peter Vaz courageously faced almost two years of aggressive ALS and continued to emit positivity, commitment and inspiration to his peers. Peter was a longstanding…
Read MoreThe CCPA Compliance Framework was developed by the IAB Privacy and Compliance Unit, which over four months brought together more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology companies, and law firms to…
Read MoreLast week, the IAB Tech Lab held an important summit in San Francisco where top thought leaders and innovators from the digital advertising ecosystem gathered to discuss the current state of affairs and our path moving forward. It was a…
Read MoreMIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…
Read MoreNews this week from the Office of the Privacy Commissioner Canada (OPC) marks a big win for industry. Following a lengthy consultation on transfers of personal information for processing, the OPC announced that its guidelines for processing personal data across…
Read MoreAs discussed at length with Elections Canada and the IAB Canada member base, the repercussions of the C-76 amendment to the Canada Elections Act has proven to be problematic at best to the digital advertising industry and in some cases…
Read More