The findings from our 2nd annual Brand Safety Barometer report were presented this week at the Business of Digital – Brand Safety Event in Toronto. The report confirmed our member survey results from Q4 of 2018, that Brand Safety is…

Coming back from IAB’s Annual Leadership Summit this month, one of the key areas of discussion was the unanimous worry amongst industry leaders that the CCPA was only the beginning of a state by state approach to tackling data privacy.…

IAB hosted its Annual Leadership Summit in Phoenix this month. The event was a gathering of over 1,000 thought leaders in digital media discussing the most pertinent opportunities and challenges of the industry that continues to grow consistently in double…

Our Business of Digital series kicked off this week with The Currency of Talent edition here in Toronto. The afternoon was packed with insights and thought-provoking discussions from some of the greatest leaders from top organizations in the digital advertising…

Over the past few weeks there have been several articles in circulation on the topic of claimed internet fakery. The various complaints included metrics, non-human audiences, illegitimate content, counterfeit inventory and overall lack of trust. While some of these issues…

The 5th annual “Business of Digital: Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob…

Another rapidly moving Bill has emerged out of Ottawa with limited industry input to help inform and mitigate unintentional negative impacts on the online advertising industry in Canada. Bill C-76 is a fast-moving Bill emerging from Ottawa, which will directly…

The Most Comprehensive Canadian Digital Media Buying Guide of its Kind IAB Canada is very excited to announce the imminent release of a – first of its kind Publisher Media Kit, to demonstrate the vast scope and range of publisher…

We are so excited to share some insights from the launch of “Data Night”, a new event series that took place in Toronto on October 10th. The inaugural evening event was hosted by IAB Canada’ s Marketer Council in collaboration…

Every year, about 40,000 online advertising industry professionals head to Cologne, Germany to participate in DMEXCO, the mega-trade conference organized in part by BVDW (IAB Germany). Aside from the hundreds of exhibitors, the two-day program is packed from dawn to…