True innovation is not the same as an improvement on an existing model (although it’s an iterative process that can take decades to materialize). Creating a thunderous record-scratch that compares to the likes of the iPhone or cures for diseases…

The topic of data fuels our industry, and our fascination with the concept of what makes good, bad and ugly data, drove our Data Analytics committee to assemble case study examples of when industry took bad / ugly data and…

By 2020, 85% of consumer interactions will be conversational in nature. But not with a human (Gartner). This reality has several implications that could affect how advertisers develop communication strategies and leverage A.I. to drive “conversationally wired” experiences. On Friday…

Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and…

As presented at this year’s IAB Canada State of the Nation, IAB Tech Lab has officially released the very first of its kind DataLabel.org industry initiative, to provide all industry stakeholders greater transparency into important details around data composition and…

Bill S-228/Marketing to Kids The Senate has adjourned for the Summer and Bill S-228 was not passed into law. The Senate has officially run out of time to pass this proposed Bill which would have banned the promotion on “unhealthy”…

We know digital moves fast and can be complicated, so to help our members keep up with the latest digital platforms and tactics we’re introducing an all new series of seminars. At each seminar we will spend 1-2 hours tackling…

With crises like that of the credit crunch, 9-11, new presidents and mayors alike, looming environmental decay and the stress of A.I. taking over future employment, this segment has had their fair share of navigating a multitude of anxiety-provoking concerns.…

This month Prime Minister Trudeau announced a new Canadian Digital Charter that was designed to deliver innovation and consumer protection to Canadians. The charter includes several principles to address hate speech, consumer privacy, misinformation and protections against electoral interference. In…

IAB Canada kicked off the annual State of the Nation summit in Toronto this month. The event takes place across Canada, offering the industry a level-setting, up to date narrative on critical issues facing us today. Three core areas of…

Finding and retaining qualified digital talent in Canada is a challenge, particularly for high demand skill sets like data analysis and tech. In our recent Currency of Talent report we learned that offering the right compensation package is a key…

From internet connected content streaming to OTT – Connected TV represents tremendous growth opportunities not only here in Canada, but also on a global scale. While technology solutions continue to increase, understanding the basics of what we can deliver to…