First released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we aim to uncover trends in device usage (e.g. mobile, desktop,…
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IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has been at the forefront of addressing issues facing the industry…
Read MoreOn the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. Firstly, the GDPR should have been on the radar since…
Read MoreWe kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…
Read MoreIAB Canada hosted the Business of Digital – Location Based Advertising in Toronto and Montreal this month. Both events were sold out and the conversation was remarkably advanced considering the infancy of this emerging channel. The event kicked off with…
Read MoreIAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…
Read MoreIn 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…
Read MoreIAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities…
Read MoreIAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & Regulatory Affairs at IAB UK reviewed the General Data Protection…
Read MoreThe IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various…
Read MoreEarlier this month, IAB Europe released the new GDPR compliance framework for international public commentary. IAB Canada has called out for a small working group to help consolidate member feedback and commentary from Canada to relay to our IAB Europe…
Read MoreThe only constant in our industry is one of change. Proving to be one of the most significant changes that we have seen within the programmatic space, is that of the introduction of 1st price auctions. It is a change…
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