As we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global…
Read MoreEvery advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure towards the digital marketplace are the same ones that make…
Read MoreIAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful digital leadership in Canada. Eric Morris, Director of Search &…
Read MoreSpotlight Videos, powered by Visible Measures, are meant to celebrate content that is gaining traction and results in Canada. This month’s video shows how DRI-FIT Breaks The Silence Through An Emotional Story About Life’s Natural Events. Over 18 million…
Read MoreIAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global organizations to provide our members…
Read MoreIAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada by joining the IAB Canada Board of Directors in 2017!…
Read MoreA critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking. In Canada, IAB has proudly led the training of the digital media workforce for over a decade and, as the…
Read MoreThe Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and…
Read MoreReleased in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…
Read MoreLight Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have…
Read MoreAttention all speakers – We’re looking for three 30 minute presentations for this years Metrics Conference. Below are all the details. If you think you have something that fits the description please send us your proposals by Friday September 9th.…
Read More2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download Below The Fold Q1. This edition features updates on: events,…
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