On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is…
Read MoreEDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered a wide range of topics from policy to implementation…
Read MoreThe global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads…
Read MoreThe following is an overview of the important conversations that took place on the ground in our councils and committees as well as a sneak peek into 2016. If you are interested in participating in one or more of these…
Read MoreA new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate…
Read MoreWe messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content.…
Read MoreIAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and Data to Insights will be offered in late October/early November…
Read MoreCanadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions.…
Read More2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences.…
Read MoreIAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within the Canadian digital landscape. The focused and more intimate approach…
Read MoreAt the end of 2014, IAB Canada put together a task force and asked them to examine the issues surrounding the growing problem of non-human traffic in the digital advertising ecosystem, and work to find possible solutions. Now, we’re ready…
Read MoreLast month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, Lead Digital Developer of MediaNet submitted the winning entry! In…
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