In August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most…
Read More#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular 2013 stunt campaign. But WestJet wasn’t the only airline making…
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Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for brand information while watching television? How about your friends, family and colleagues?…
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By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create…
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When reflecting on your own media habits and how they’ve evolved in the past few years, do you feel you are watching more or less television than before? How about how much time you spend reading printed daily newspapers? Or…
Read MoreChristmas Miracle 2014 True Reach: 3,954,988 views WestJet 11/30/14 Social Interactions: 230,833 WestJet broke through in the branded video universe with its 2013 holiday campaign, Christmas Miracle. Prior to that campaign, WestJet produced a fair amount of video, but most…
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Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are…
Read MoreIAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights…
Read More#MyBrotherWorksAtSears True Reach®: 1,460,044 views Sears Canada 11/6/14 Social Interactions: 21,472 It’s been rough going for Sears over the past few years. While Sears was the darling of the catalog era, the retailer has had a harder time moving into…
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Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important metrics that make digital media powerful and underpin our continued…
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