Dear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content tailored to their time, place and interests, most mobile ads…
Read MoreEach year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers.…
Read MoreDear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the most exciting time to part of digital advertising. Never before…
Read MoreDavid Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from the Programmatic Trading committee, Julia Casale gets special thanks for…
Read MoreIAB Canada is very pleased to announce that at its annual general meeting on November 21 its Board of Directors has appointed Joe Strolz as Chairman of the Board 2014 – 2015. Joe has served on the Board for over…
Read MoreMedia research and data is an increasingly hot topic. Data drives insights that turn into strategies which drive media spending decisions. That hasn’t changed, what has changed is the explosion of media choices that consumers can make. What’s missing is…
Read MoreThe MRC is getting closer to lifting the advisory against viewable impressions as currency. You can download the PDF of their report here: Viewable The larger question is what happens after the MRC steps away? At the joint publisher/agency council…
Read MoreChris Williams recently attended IAB US Ad Ops summit in NY; here is his update. All points of view are not necessarily those of Chris William’s. Quentin George is someone to really pay attention to. He gave a very thoughtful…
Read MoreOn October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short…
Read MoreConsumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. All parties involved in the collection and delivery of online behavioural advertising will be able to educate themselves and…
Read MoreIAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media salespersons comprise the sales teams of AOL.ca, Bell Media, The…
Read MoreThe big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd. Experts from Facebook, YouTube, Twitter, LinkedIn, and Google+ will each take turns walking you through their most recent changes and…
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