Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price (the same numbers were used) wasn’t round, say Monica Wadhwa…
Read MoreBy: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director, AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions are fraudulent. We can discuss if it should stop us…
Read MoreRegister for Engage2015, your best chance to network with the next generation of leaders at one great event. On Thursday March 26th at The Carlu in Toronto, IAB Canada is hosting Engage2015 – a special event that we’ve never done…
Read MoreIn August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most…
Read More#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular 2013 stunt campaign. But WestJet wasn’t the only airline making…
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Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for brand information while watching television? How about your friends, family and colleagues?…
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By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create…
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When reflecting on your own media habits and how they’ve evolved in the past few years, do you feel you are watching more or less television than before? How about how much time you spend reading printed daily newspapers? Or…
Read MoreChristmas Miracle 2014 True Reach: 3,954,988 views WestJet 11/30/14 Social Interactions: 230,833 WestJet broke through in the branded video universe with its 2013 holiday campaign, Christmas Miracle. Prior to that campaign, WestJet produced a fair amount of video, but most…
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Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are…
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