Spotlight Videos, powered by Visible Measures, are meant to celebrate content that is gaining traction and results in Canada. This month’s video shows how DRI-FIT Breaks The Silence Through An Emotional Story About Life’s Natural Events. Over 18 million…
Read MoreIAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global organizations to provide our members…
Read MoreIAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada by joining the IAB Canada Board of Directors in 2017!…
Read MoreA critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking. In Canada, IAB has proudly led the training of the digital media workforce for over a decade and, as the…
Read MoreThe Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and…
Read MoreLight Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have…
Read MoreAttention all speakers – We’re looking for three 30 minute presentations for this years Metrics Conference. Below are all the details. If you think you have something that fits the description please send us your proposals by Friday September 9th.…
Read More2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download Below The Fold Q1. This edition features updates on: events,…
Read MoreOn the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is…
Read MoreEDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered a wide range of topics from policy to implementation…
Read MoreThe global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads…
Read MoreA new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate…
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