Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
Read MoreAt the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreToday, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores…
Read MoreAs we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok consistently evolves to stay relevant with its diverse communities, and…
Read MoreSummer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands on the wheel. As discussed at our State of the…
Read MoreThere is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
Read MoreIAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…
Read MoreThe last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there being no underlying change taking place under the microscope. One…
Read MoreThis week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out for a 60-day public commentary period.The update includes two new…
Read MoreIAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – all roads lead to talent. Conversations that started with inflation…
Read MoreToday, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key milestone in the two-phase remediation period foreseen in the decision…
Read MoreOpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. Among…
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