Help Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…

California Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…

This month our hearts were broken by the loss a beloved colleague and industry leader. Peter Vaz courageously faced almost two years of aggressive ALS and continued to emit positivity, commitment and inspiration to his peers. Peter was a longstanding…

The CCPA Compliance Framework was developed by the IAB Privacy and Compliance Unit, which over four months brought together more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology companies, and law firms to…

Last week, the IAB Tech Lab held an important summit in San Francisco where top thought leaders and innovators from the digital advertising ecosystem gathered to discuss the current state of affairs and our path moving forward. It was a…

MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…

News this week from the Office of the Privacy Commissioner Canada (OPC) marks a big win for industry. Following a lengthy consultation on transfers of personal information for processing, the OPC  announced  that its guidelines for processing personal data across…

As discussed at length with Elections Canada and the IAB Canada member base, the repercussions of the C-76 amendment to the Canada Elections Act has proven to be problematic at best to the digital advertising industry and in some cases…

IAB Canada is pleased to announce its partnership with The Canadian Press to create a database that will help digital advertisers comply with new election-related rules and enhance the integrity of Canada’s online ad space. The partnership was formed in…

Last week IAB Europe and IAB Tech Lab released the latest version of the Transparency Consent Framework 2.0 (TCF) which has been developed to facilitate compliance of the GDPR for the digital advertising industry. TCF v2.0 continues to work to…

Perhaps the biggest pain point in the newly amended Elections Canada Act, is the requirement to register not only political advertising but also any campaign-related issue ads. Issue ads are defined quite broadly as the transmission of a message to…

True innovation is not the same as an improvement on an existing model (although it’s an iterative process that can take decades to materialize). Creating a thunderous record-scratch that compares to the likes of the iPhone or cures for diseases…