MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…

News this week from the Office of the Privacy Commissioner Canada (OPC) marks a big win for industry. Following a lengthy consultation on transfers of personal information for processing, the OPC  announced  that its guidelines for processing personal data across…

As discussed at length with Elections Canada and the IAB Canada member base, the repercussions of the C-76 amendment to the Canada Elections Act has proven to be problematic at best to the digital advertising industry and in some cases…

IAB Canada is pleased to announce its partnership with The Canadian Press to create a database that will help digital advertisers comply with new election-related rules and enhance the integrity of Canada’s online ad space. The partnership was formed in…

Last week IAB Europe and IAB Tech Lab released the latest version of the Transparency Consent Framework 2.0 (TCF) which has been developed to facilitate compliance of the GDPR for the digital advertising industry. TCF v2.0 continues to work to…

Perhaps the biggest pain point in the newly amended Elections Canada Act, is the requirement to register not only political advertising but also any campaign-related issue ads. Issue ads are defined quite broadly as the transmission of a message to…

True innovation is not the same as an improvement on an existing model (although it’s an iterative process that can take decades to materialize). Creating a thunderous record-scratch that compares to the likes of the iPhone or cures for diseases…

The topic of data fuels our industry, and our fascination with the concept of what makes good, bad and ugly data, drove our Data Analytics committee to assemble case study examples of when industry took bad / ugly data and…

By 2020, 85% of consumer interactions will be conversational in nature. But not with a human (Gartner). This reality has several implications that could affect how advertisers develop communication strategies and leverage A.I. to drive “conversationally wired” experiences. On Friday…

Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and…

As presented at this year’s IAB Canada State of the Nation, IAB Tech Lab has officially released the very first of its kind DataLabel.org industry initiative, to provide all industry stakeholders greater transparency into important details around data composition and…

Bill S-228/Marketing to Kids The Senate has adjourned for the Summer and Bill S-228 was not passed into law. The Senate has officially run out of time to pass this proposed Bill which would have banned the promotion on “unhealthy”…