Cannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world and unpacks both emerging trends and critical developments coming out of…
Read MoreOntario Government deals a major blow to third party advertisers This week saw a lot of back and forth on amendments to Ontario’s Election Finances Act (the “Act”) and IAB Canada’s policy team has been paying close attention to the potential impact on the ability for publishers and platforms to offer “political advertising”…
Read MoreUID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk, announced that they are…
Read MoreWorking remotely for the past 18 months has come with a full slate of operational challenges. Thankfully, sharp pivots and doubled down commitment and investment towards accommodating the “new normal” have paid off. By all accounts, the industry appears to…
Read MoreAs the digital media industry continues to navigate the current realities of remote work, the practice of hiring new talent while retaining existing valued team members has become even more challenging. Perks that once drew top shelf candidates to an…
Read MoreFor over 20 years, IAB Canada has set the bar for standardized digital advertising education in the country. From teaching the fundamentals of interactive ads, to drilling down on programmatic and data, IAB Canada is the number one source of…
Read MoreThe sun has officially set on Apple’s IDFA as the tech giant rolled out its latest software update that gives users on mobile devices the option of stopping apps from using their location for tracking and sharing other identifying data…
Read MoreLast year, IAB Canada announced its intention to do more to promote a diverse and inclusive digital media advertising industry in Canada. We took a strong position on industry taxonomy and committed to curating events with participants that more closely…
Read MoreProgress on Global Privacy Platform / TCF Canada IAB Canada efforts to prepare the industry for rapid developments in the global privacy landscape continue to move forward. Policies that will serve to provide specifications to IAB Tech Lab to develop a…
Read MoreAs a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in the…
Read MoreIn early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access to our valuable industry papers and outputs. We have received…
Read MoreCurrent Status of CPPA – Letter to Government Urging Movement on Bill C-11 With the proposed Bill C-11 – otherwise known as the CPPA – industry is preparing for an amended privacy legislation that introduces stronger protections for citizens as well as substantial fines for failure to…
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