This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…
Read MoreAs we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform (CDP)Recent developments in the digital advertising ecosystem stemming from consumer…
Read MoreCannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative.One session that caught our attention was a great fireside chat with Alvin Bowles,…
Read MoreBig news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early morning blog post that “While there’s considerable progress with this…
Read MoreThoughtful Digital LeadershipWhile the advertising industry starts to show positive signs of recovery from the global pandemic, we are seeing an emergence of services that are designed to work with a more flexible and progressive approach to the business of…
Read MoreAs summer begins to heat up, so are the conversations around Canadian privacy legislation.In Commissioner Daniel Therrien’s 30-page response to ISED’s proposed Bill C-11, he made it clear that he does not like what he sees and believes the Bill…
Read MoreCannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world and unpacks both emerging trends and critical developments coming out of…
Read MoreOntario Government deals a major blow to third party advertisers This week saw a lot of back and forth on amendments to Ontario’s Election Finances Act (the “Act”) and IAB Canada’s policy team has been paying close attention to the potential impact on the ability for publishers and platforms to offer “political advertising”…
Read MoreUID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk, announced that they are…
Read MoreWorking remotely for the past 18 months has come with a full slate of operational challenges. Thankfully, sharp pivots and doubled down commitment and investment towards accommodating the “new normal” have paid off. By all accounts, the industry appears to…
Read MoreAs the digital media industry continues to navigate the current realities of remote work, the practice of hiring new talent while retaining existing valued team members has become even more challenging. Perks that once drew top shelf candidates to an…
Read MoreFor over 20 years, IAB Canada has set the bar for standardized digital advertising education in the country. From teaching the fundamentals of interactive ads, to drilling down on programmatic and data, IAB Canada is the number one source of…
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