Businesses across all categories continue to flock to eCommerce enablement. According to Oracle, in 2020 the US witnessed 10 years’ worth of eCommerce growth within three months and we saw a similar story unfold here in Canada. Standard Media Index…
Read MoreThe next generation of industry standards will evolve as code and late last week, IAB Tech Lab announced its plan to support the industry and facilitate the governance and management of relevant open-source projects that will support innovation, deployment and…
Read MoreA recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinar Earlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we presented IABs newly released Cross Jurisdictional Privacy Project Compendium, titled…
Read MoreIn preparation for the June 2022 Ontario provincial election and a looming federal election this fall, the team at IAB Canada has been busy working to arm our members with the information they need to manage increasingly complex election legislations.…
Read MoreWhile the industry continues to focus on re-imaging the digital advertising ecosystem, eCommerce has seen significant growth over the past few years and has been experiencing its own reinvention. As we prepare for the upcoming Business of Digital eCommerce event…
Read MoreToday, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries – Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria,…
Read More“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MIT As consumers demand more from the brands they interact with, making sense of the…
Read MoreIAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json…
Read MoreIAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have…
Read MorePrior to the last federal election, Bill C-76 was amended making it mandatory for advertisers to register any campaign-related issue message in addition to the standard political ads we are used to seeing. Issue ads are those that take a…
Read MoreThis week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…
Read MoreAs we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform (CDP) Recent developments in the digital advertising ecosystem stemming from…
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