Ground-breaking Research from Dr. Sy Banerjee The IAB Canada community continues to be drawn to the subject of location-based advertising. We’ve been tracking the growth of this exciting sector over the past few years and for good reason. With so…
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Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite 2020 as “memorable”, for the digital advertising industry specifically, it…
Read MoreOpen Measurement SDK Scope Now Includes Web Video The Open Measurement SDK is a widely adopted solution from IAB Tech Lab that provides a single, consistent, scalable, and accurate measurement of Impressions and Viewability for web video. IAB Tech Lab…
Read MoreIAB Canada members from the Publisher and Agency Councils worked to develop a set of Standard Terms and Conditions that were intended to offer Media Companies, Advertisers, and their Agencies a standard for conducting business in a manner acceptable to…
Read MoreBuilding Better Vendor/Agency Relationships Last week, IAB Canada presented the Fall 2020 ‘benchmark’ results from our 7th annual “3600 Digital Seller Survey of Canadian Agencies”. The survey looks at the performance of leading publisher and platform ad sellers – both…
Read MoreSince the federal government’s tabling of Bill C-11, the policy team at IAB Canada has been very busy working with our partners and business community to read through and understand the implications of this newly proposed privacy legislation. – the…
Read MoreThis week’s IAB Canada Community Uninterrupted session featured a comprehensive look at the state of marketing to kids online with Kate O’Loughlin, COO from SuperAwesome. O’Loughlin outlined how the internet was not initially built for kids in that it is…
Read MoreIAB Canada has launched its Slack workspace for all Council, Committee and Working Group members to connect with hundreds of peers in the Canadian digital advertising community. All members have access to #General conversation threads, #News and #Events as well…
Read MoreIAB Canada has created several new working groups to address major issues the industry faces today and in the coming years. The groups are formed based on member feedback, global industry developments and regulatory activity. If you would like to…
Read MoreWhat’s Next for MRC We’re working on the finishing touches for the 2-day IAB Canada Business of Digital: Report on Data – Measurement and Accountability event taking place next week – November 24 & 25th. Given the rapidly changing cross-media…
Read MoreWhat Federal Canadian Privacy Law Reform Means for our Industry Earlier this week, the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, introduced the proposed Digital Charter Implementation Act, 2020, which modernizes the framework for the protection of personal…
Read MoreThis week IAB Canada uploaded an additional 40 research reports, POV’s and other white papers to our Members-Only Knowledge Centre from respected sources, almost all from 2020. These whitepapers hail from respected sources like Blue Carbon, Digiday, Edison Research, eMarketer,…
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