For over 20 years, IAB Canada has set the bar for standardized digital advertising education in the country. From teaching the fundamentals of interactive ads, to drilling down on programmatic and data, IAB Canada is the number one source of…
Read MoreThe sun has officially set on Apple’s IDFA as the tech giant rolled out its latest software update that gives users on mobile devices the option of stopping apps from using their location for tracking and sharing other identifying data…
Read MoreLast year, IAB Canada announced its intention to do more to promote a diverse and inclusive digital media advertising industry in Canada. We took a strong position on industry taxonomy and committed to curating events with participants that more closely…
Read MoreProgress on Global Privacy Platform / TCF Canada IAB Canada efforts to prepare the industry for rapid developments in the global privacy landscape continue to move forward. Policies that will serve to provide specifications to IAB Tech Lab to develop…
Read MoreAs a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in…
Read MoreIn early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access to our valuable industry papers and outputs. We have received…
Read MoreCurrent Status of CPPA – Letter to Government Urging Movement on Bill C-11 With the proposed Bill C-11 – otherwise known as the CPPA – industry is preparing for an amended privacy legislation that introduces stronger protections for citizens as well as substantial fines…
Read MoreAs the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party data stores getting primed for access into the media buying…
Read MoreThis week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of the industry for the sun-setting of cookies. Over 25 years, the…
Read MoreOne year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant progress on several critical fronts. This week, at the IAB…
Read MoreThis week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be creating or accepting UIDs for the purposes of targeting or…
Read MoreThis week, IAB Canada kicked off the Business of Digital: Thought Leaders in Session series with a subject that is top of mind in Canada and abroad, investing in domestic media. The two-day event entitled “Made in Canada” covered both…
Read More