Chris Williams recently attended IAB US Ad Ops summit in NY; here is his update. All points of view are not necessarily those of Chris William’s. Quentin George is someone to really pay attention to. He gave a very thoughtful…
Read MoreOn October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short…
Read MoreConsumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. All parties involved in the collection and delivery of online behavioural advertising will be able to educate themselves and…
Read MoreIAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media salespersons comprise the sales teams of AOL.ca, Bell Media, The…
Read MoreThe big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd. Experts from Facebook, YouTube, Twitter, LinkedIn, and Google+ will each take turns walking you through their most recent changes and…
Read MoreCanadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 billion, significantly narrowing TV’s lead – $3.4 billion forecast for the Internet in 2013. The Interactive Advertising Bureau of Canada today released the results of its year-end revenue report for 2012:…
Read MoreWe have been very busy on the education front in the last 6 months and plan to be as busy in the next! We have trained over 640 people since the beginning of 2013 with 8 different courses across 28…
Read MoreDid you miss the Ad Choices introductory webinars that happened in July? Don’t fret, we’ll be repeating the webinar again in August. Click on the link below to register for a repeat of the Ad Choices webinar which will cover…
Read MoreIAB Canada recently recognized the Digital Media Sales Certification (DMSC) established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. After extensive review of the American certification process, topics covered…
Read MoreIAB Canada’s standard terms & conditions have been revamped in 2013 to better reflect the current digital marketplace. Alongside the new document, we’ve created handy comparison charts between the 2008 version and this current version, alongside an IAB US vs.…
Read MoreIn 2013, IAB Canada overhauled its educational program consisting of five recognized and long-established courses. However, the overhaul didn’t just include a simple update of the presented statistics, trends and latest how-to’s, but instead, involved a peer review of each…
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