IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV

Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure.   ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and the updated Content Taxonomy 3.0 structure supporting contextual buying for connected TV…

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A Big Week for Universal IDs

UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs   The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk,  announced that they…

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