As anticipated earlier this year, Elections Canada has reached out to IAB Canada regarding their upcoming consultations on the elections process as it pertains to digital advertising in Canada. We have been asked to submit responses to three papers published…

We’re quickly approaching 3 months of school closures, half of the world’s children are stuck at home and a full reopening is still months away. There has never been a better time to talk to kids tech experts SuperAwesome and…

We’re now two weeks away from IAB Canada’s yearly cross-country State of the Nation event. This year, from coast to coast we’ll be gathering virtually for townhall style discussions around critical developments and “must know” topics affecting the entire ecosystem.…

This week the IAB Canada sub-committee for local media met to discuss progress on the domestic media initiative we have been working on over the past few months. Our efforts to generate a local media database have expanded to include…

While discussions accelerate around re-opening the economy and we speculate on how the next few months will look, IAB Canada continues to track the impact Covid-19 is having on our industry. Wave-4 is our fourth quick snapshot, based on the…

On Thursday, in response to new fact-checking initiatives launched to increase transparency on social media, President Trump signed an executive order seeking to curtail protections that have been in place for years, shielding social media platforms from being liable for…

As the digital advertising marketplace grows in complexity every day, staying on top of evolving best practices, technologies and new opportunities has never been more challenging. While IAB Canada offers a wide range of courses to the industry, we have…

As the World Health Organization declared the global outbreak of COVID-19 a pandemic, Health Canada took urgent measures to protect consumers from illegal, false or misleading advertising of products claiming to mitigate, prevent, treat, diagnose, or cure COVID-19. As a…

As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to proposed models of contact tracing and other surveillance-type frameworks…

Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a fighting chance to compete within the programmatic marketplace.…

This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers untapped, unsigned and talented…