IAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal to engage stakeholders across the industry globally to rearchitect digital…
Read MoreIAB Canada released its second wave of the Barometer Report measuring the impact of COVID-19 on ad spending according to the buy-side. The report is designed to capture quick snapshots around short to mid-term strategic activity as well as general…
Read MoreIAB Canada released an important white paper in March entitled “Moving Towards Cookie Independence” as global efforts continue to develop viable solutions to a cookie-less eco-system. As reported earlier, in a response to impending changes to third-party cookies and other…
Read MoreLast month, IAB Canada released an industry white paper entitled “Moving Toward Cookie Independence.” This white paper has been developed by IAB Canada and Council representatives to provide all stakeholders with current information leading up the 2022 cookie-less landscape. It…
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IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad inventory over the coming weeks. Participating IAB Canada publisher members have…
Read MoreResults of the IAB Canada Buy-side Barometer Survey Wave #1 As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for…
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For years the industry has been urging media consumers to avoid ad blocking to secure the future of access to information from the free web. Since the late 90’s ad supported content has delivered everything from music and instructional videos…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreThe Government of Ontario website has been overwhelmed – this information has been posted to ease access to the digital advertising sector: Ontario Government List of Essential Workplaces – as posted 23/03/20 8pm March 23, 2020 8:00 P.M. Office of…
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Dear IAB Canada Members, Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to…
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*Updated April 9, 2020 In times of uncertainty, there is no greater gift than decisive leadership that puts people first. IAB Canada has been tracking member responses to the reality we find ourselves in today and have noted actions that…
Read MoreWritten by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took place in Vancouver this week. Digital and multi-platform professionals from…
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