Dear IAB Canada Community, Over the past few months, I find myself inspired by our Community Uninterrupted content as it continues to provide awesome insights to our members and industry as a whole. We’ve heard from consultancies, publishers, research organizations…
Read MoreOver the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting…
Read MoreThanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a more central role in consumers’ lives.…
Read MoreIAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched at the onset of Covid-19 to capture quick snapshots around…
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Last month IAB Canada reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting from trustworthy Canadian…
Read MoreIAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal to engage stakeholders across the industry globally to rearchitect digital…
Read MoreIAB Canada released its second wave of the Barometer Report measuring the impact of COVID-19 on ad spending according to the buy-side. The report is designed to capture quick snapshots around short to mid-term strategic activity as well as general…
Read MoreIAB Canada released an important white paper in March entitled “Moving Towards Cookie Independence” as global efforts continue to develop viable solutions to a cookie-less eco-system. As reported earlier, in a response to impending changes to third-party cookies and other…
Read MoreLast month, IAB Canada released an industry white paper entitled “Moving Toward Cookie Independence.” This white paper has been developed by IAB Canada and Council representatives to provide all stakeholders with current information leading up the 2022 cookie-less landscape. It…
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IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad inventory over the coming weeks. Participating IAB Canada publisher members have…
Read MoreResults of the IAB Canada Buy-side Barometer Survey Wave #1 As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for…
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For years the industry has been urging media consumers to avoid ad blocking to secure the future of access to information from the free web. Since the late 90’s ad supported content has delivered everything from music and instructional videos…
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