2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.…
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IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils and committees over the coming weeks and welcome any questions…
Read MoreIAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair,…
Read MoreWe received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was originally to come into force on July 1, 2017 would…
Read MoreIAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at Mediative and Lindsay Noyes, Communication and Digital Strategy Manager, Westbank…
Read MoreReleased in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…
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Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important metrics that make digital media powerful and underpin our continued…
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20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September 17th, 2014 – IAB Canada released the results of its…
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