IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments.We kicked off the discussion with a…
Read MoreAs the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…
Read MoreWe are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…
Read MoreBy all accounts, the industry has come back online after a much-needed winter break. Many members are starting to reach out to get a sense of what we anticipate seeing over the coming months. Early indications are that digital is…
Read MoreIAB Canada is proud to release our Diversity, Equity, and Inclusion Podcast. This four-part series, powered by Triton Digital’s Omny Studio, is the first step in our commitment to foster a more inclusive industry by kicking off open and honest…
Read MoreToday Commissioner Daniel Therrien of the Office of the Privacy Commissioner (OPC) presented his office’s annual report to Parliament on the Privacy Act and the Personal Information Protection and Electronic Documents Act (PIPEDA). As he enters the final year of his term…
Read MoreAfter Google hit pause on cookie deprecation this summer, the digital advertising industry took a collective breath and then promptly got back to work. One industry expert at this weeks’ IAB Tech Lab Addressability Road show recalls – it was…
Read MoreAs we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la belle province, industry has been placed on high alert and is paying closer attention to all new requirements…
Read MoreData month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…
Read MoreIAB Canada has noted an increased interest in the implications of AI in advertising and the ripple effect of the specific GDPR AI regulations that have made their way across the pond influencing the thinking of Canadian policy makers. Here…
Read MoreData month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…
Read More
Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential means to stem fraud and improve transactional verification across the…
Read More