On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights for the Modern TV Advertiser”. While the study’s scope is…
Read MoreIAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…
Read MoreThe foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape. CTV represents one of…
Read MoreThere is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
Read MoreIAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily. We’ve…
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This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current view of the general sentiment around buying digital media in…
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Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space over the past 18 months resulting in increased volume of…
Read MoreIt’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…
Read MoreToday, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries – Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria,…
Read MoreOne year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant progress on several critical fronts.This week, at the IAB Annual…
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Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
Read More