As the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party data stores getting primed for access into the media buying…
Read MoreThis week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of the industry for the sun-setting of cookies. Over 25 years, the industry…
Read MoreOne year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant progress on several critical fronts.This week, at the IAB Annual…
Read MoreThis week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be creating or accepting UIDs for the purposes of targeting or…
Read MoreThis week, IAB Canada kicked off the Business of Digital: Thought Leaders in Session series with a subject that is top of mind in Canada and abroad, investing in domestic media. The two-day event entitled “Made in Canada” covered both…
Read MoreAccording to a recent study by IAB Canada Member Time + Space Media, the online grocery shopper is here to stay. In “The Rise of the Omnichannel Grocer Shopper” they not only explore the different models for online grocery (subscription vs. free delivery) a…
Read MorePrivacy continues to shape the future of digital advertising in Canada and around the world. On the heels of GDPR in the EU, the newly tabled revisions to privacy legislation in Canada are designed to hold Canadian businesses to higher…
Read MoreLast year, as part of iOS 14 and iPadOS 14, Apple launched a number of important privacy features intended to help users make more informed decisions about their data. App Tracking Transparency (ATT) requires apps to get user consent before…
Read MoreCertain to disrupt the audio advertising and social media landscape, Clubhouse launched late 2020 and has seen impressive growth and adoption over just a few months. The invite-only audience ramp up created a demand-frenzy while allowing early influencers to establish…
Read MoreIAB Tech Lab continues to forge ahead with solid progress on the Rearc front. The two core working groups – Addressability and Accountability, are getting close to their v1 releases as we approach the IAB Annual Leadership Summit. Discussions continue…
Read MoreBrand Safety has been in the spotlight again recently. Concerns over inadvertently landing alongside misinformation over the past intense weeks and months have accelerated actions by media companies to batten down the hatches and protect their environmental integrity. A significant…
Read MoreConsent management is officially the name of the game. Getting it, storing it, proving it and letting go of it is key to gaining consumer trust now, and for the foreseeable future. Privacy concerns have never been more top of…
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