Recent Ruling by Privacy Commissioners’ on the Use of Biometrics to Identify Consumers According to an investigation by the federal, Alberta and BC Privacy Commissioners, Cadillac Fairview (CF) – one of North America’s largest commercial real estate companies – embedded…

Music and spoken word have the power to inform, entertain and help us relax. Perhaps that is why during recent global events, where nearly all of our daily routines have been disrupted, Canadians have turned up the dial and increased…

“Attitudes Toward Charitable Giving & Digital Fundraising in the Age of Covid” At this week’s IAB Canada Community Uninterrupted webinar, we were thrilled to be joined by Jay Aber, Founder and President of The Aber Group who presented some fascinating…

An On-the-Ground Update on Rearc IAB Canada participates in virtually all working groups and discussions taking place around the world, that are cracking on solutions that will replace digital advertising’s dependence on third party cookies. This complex industry problem has…

Interest is building quickly over IAB Canada’s next amazing 2-day Audio Everywhere virtual conference, which is fast approaching on October 27 & 28, 1-3pm EST. IAB Canada first became excited about planning this event back in June, when we hosted…

IAB Canada urges the use of Privacy Compliant COVID-19 Alert App #flattenthecurve Last week, IAB Canada took part in a discussion with Health Canada and the business privacy community to discuss and raise awareness of the potentially lifesaving COVID-19 Alert…

How gamification can help brands keep audiences coming back for more At this week’s Community Uninterrupted session, Casey Campbell, Managing Director of Gameloft, North America presented an engaged audience with the power of gamification and the use of gaming elements…

Office of the Privacy Commissioner of Canada Releases Annual Report The OPC released its annual report last week. In Commissioner Therrien’s opening remarks he stresses the need for federal privacy laws that are better suited to protecting Canadians in the…

Fine tuning your Media Portfolio with Audio Everywhere Everything old becomes new again, and thanks to the power of digital and the increasingly connected lives of consumers, radio, which has been around since the 1920’s, has been completely revitalized into…

Passion for the Game – The Woman’s Pro Sports Audience in Canada – Rahul Sethi, Vivdata At this week’s Community Uninterrupted Webinar, we got a unique chance to delve into the mystery of why women’s pro sports are lagging behind…

An Update on Project Rearc As we edge closer towards cookie independence, the efforts of Project Rearc continue to gain momentum in its quest to harmonize privacy and personalization for digital experiences.The brightest global minds from business, tech and policy…