Building Better Vendor/Agency Relationships Last week, IAB Canada presented the Fall 2020 ‘benchmark’ results from our 7th annual “3600 Digital Seller Survey of Canadian Agencies”. The survey looks at the performance of leading publisher and platform ad sellers – both…
Read MoreSince the federal government’s tabling of Bill C-11, the policy team at IAB Canada has been very busy working with our partners and business community to read through and understand the implications of this newly proposed privacy legislation. – the…
Read MoreThis week’s IAB Canada Community Uninterrupted session featured a comprehensive look at the state of marketing to kids online with Kate O’Loughlin, COO from SuperAwesome. O’Loughlin outlined how the internet was not initially built for kids in that it is…
Read MoreIAB Canada has launched its Slack workspace for all Council, Committee and Working Group members to connect with hundreds of peers in the Canadian digital advertising community. All members have access to #General conversation threads, #News and #Events as well…
Read MoreIAB Canada has created several new working groups to address major issues the industry faces today and in the coming years. The groups are formed based on member feedback, global industry developments and regulatory activity. If you would like to…
Read MoreWhat’s Next for MRC We’re working on the finishing touches for the 2-day IAB Canada Business of Digital: Report on Data – Measurement and Accountability event taking place next week – November 24 & 25th. Given the rapidly changing cross-media…
Read MoreWhat Federal Canadian Privacy Law Reform Means for our Industry Earlier this week, the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, introduced the proposed Digital Charter Implementation Act, 2020, which modernizes the framework for the protection of personal…
Read MoreThis week IAB Canada uploaded an additional 40 research reports, POV’s and other white papers to our Members-Only Knowledge Centre from respected sources, almost all from 2020. These whitepapers hail from respected sources like Blue Carbon, Digiday, Edison Research, eMarketer,…
Read MoreThis morning the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, introduced the proposed Digital Charter Implementation Act, 2020, which modernizes the framework for the protection of personal information in the private sector. Through the proposed Digital Charter Implementation…
Read MoreIAB Canada’s Report on Data “The only constant in life, is change”, said Greek philosopher Heraclitus, and this is more evident than ever in the rapidly changing digital advertising landscape. With every major ad tech innovation or platform launch, we…
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After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide. With over 60% of all Canadians now streaming TV/video online each month, this…
Read MoreInsights shared at the week-long IAB Brand Disruption event closely match the conversations IAB Canada had during our eCommerce week, “The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming.” As presented at IAB Canada’s…
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